We're glad you asked! Here's the skinny! A Stroke of Pink is...

• A social media hub (or haven) that connects young women between the ages of 13 to 21 who desire a career in the fashion industry. Young women will join ASOP to share their ideas, talents, hopes and dreams among fellow community members and industry professionals.
• A thriving eCommerce marketplace centered on the design, production and marketing of custom apparel. Produced by whom you ask? ASOP’s uber-creative, design community of course!
• A safe zone for forward-thinking, unique young women who have a love for fashion and a penchant for online communities!
• An Experiential Learning opportunity for senior fashion design students who will gain invaluable industry and Real World (think MTV in a good way!) work experience.

Senior fashion students recruited from the nation’s top design programs will assemble into Student Agencies and be given the charge of running the day-to-day production of ASOP – each launching one of the four Collections.

Working in collaboration with ASOP’s core design team, Student Agencies will not only manage ASOP’s daily productions but will act as the primary creative drivers by engaging and retaining ASOP’s target audience.

Simply put – ASOP is for the Fashionista by the Fashionista!